Italian Made For Equestrian Lovers

Since its creation in 1975 by Luigi Nocco, Pioneer has focused on tradition, passion, and quality. Pioneer Boots embody classic Italian craftsmanship while being accessible to equestrian lovers all over the world, but without the high price tag that is often associated with “Made in Italy” products. Pioneer uses the finest quality materials that it handcrafts into sophisticated, innovative, and comfortable designs that satisfy the most demanding equestrian customers.

Pioneer Boots is the Only Official USA Agent of Pioneer Horseline, and the only USA Agent that is fully trained by Pioneer in Italy.  

A Tradition of Superior Italian Craftsmanship and Luxury Materials

Pioneer exemplifies the tradition of fine Italian craftsmanship, impeccable quality, and personalized styling. Pioneer products are entirely made in Italy. Pioneer relies on centuries of carefully developed Italian shoemaking craft — that is passed down from generation to generation— and the use of high-quality leather and materials, in the pursuit of perfection, performance, and creativity. Everyone wants products that are handmade by the most skilled artisans in the world, but at an affordable luxury price, and this is exactly what Pioneer provides.

Pioneer constantly creates and refines traditional techniques together with cutting edge design and luxury materials to meet new customer expectations with creativity, innovation, and continuous research. All products are entirely constructed by hand – from the assemblage of the shaft, to the finishing touches and application of genuine Swarovski crystal inserts. It is a meticulous process that is driven by a passion for design and excellence.

Every year, Pioneer develops a new boot collection that combines the latest developments in design together with Italian workmanship that can trace its origins back to medieval times. Pioneer’s superior craftsmanship is also characterized the fact that its craftsmen are very knowledgeable about the materials they work with because the factory is located close to local leather tanneries. As a result, workers from both industries are able to closely collaborate to make the best possible product. Pioneer leatherworkers are intimately familiar with the different grades of leather available, and know which parts of the hide works best for different products.

A Family-Owned Environmentally-Friendly Company with an International Reputation

Over 40 years after its creation, Pioneer remains a family-owned company that employs a select number of highly trained craftsmen to ensure the highest quality products. In recent years, Pioneer has expanded internationally, exporting its products all over Europe, as well as in the United States, Australia, and South Africa. Last but not least, Pioneer is an environmentally-friendly company with great concerns for the environment, which has led it to invest in the use of photovoltaic energy for its entire production, greatly reducing its impact on the environment.

Pioneer combines Italian craftsmanship and creativity, high quality leathers and materials, and meticulous design of luxury and performance products without artificially inflated prices. Pioneer caters to the most demanding equestrian customers, all over the world, who are interested in value, and who are willing to pay affordable luxury prices for products that are well-made, perform, and stand the test of time.

The Art of Boot Making at the Pioneer Factory